Prime Fashion S.A. was founded in Thessaloniki and includes the trademarks of Splendid, Biston, Smart.
Prime Fashion S.A. (splendid, biston, smart) characterised mainly by its wide range in men's and women's jackets, launches a collection each season for men and women who want to feel special every moment.
Our new proposals for jackets, vests, synthetic leather, faux furs, sweatshirts, accessories appeal to men and women that love modern lifestyle and feel special. With a wide range of casual, athletic, boutique clothing and accessories, every person can find what best reflects her/his personality in outfits for the office, to go for a walk, go out to a restaurant, do sports.
The company takes special care so that the fabrics and auxiliary materials used are environmentally-friendly, accompanied by quality certificates, free from any substance that could be harmful to the consumer.
The company’s top priorities include further strengthening of the domestic retail network, either through equity or by developing new partnerships where appropriate.
Particular emphasis is placed on further developing its sales abroad. The company already seeks to further expand both in markets where it is already active and to also enter new markets that are of great interest for the company's products.
The company's clothes are currently available at more than 200 points of sale all over Greece, Cyprus, the Balkans, as well as at its online store www.primefashion.gr.
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